KANE teamed up with Peerless Research Group to understand why widespread collaboration is not yet the norm among retailers and their suppliers. We interviewed logistics executives at both retailers and CPG manufacturers on issues ranging from forecasting and communication to information systems and partnership commitment. This report summarizes the results of the Q4 2015 research, which provides insights into the biggest areas of misalignment between retailers and their suppliers, and how to close these gaps.
Download the research paper: Retailer-Supplier Collaboration.