Truck capacity has historically been viewed as a commodity. The onus has therefore been on the carrier to position itself as the customer’s “carrier of choice.” But if you haven’t noticed, that’s changing.
The combination of a growing U.S. economy and the chronic truck driver shortage is turning freight into more of a seller’s market, requiring shippers to examine how they can become “shippers of choice” for carriers, who are now
more selective about the loads they haul.
This free eBook examines 7 bold steps shippers can take to ensure freight capacity in a seller’s market.