About 15 years ago, I changed industries from healthcare to logistics. As I am an IT professional, you might think it was a jump from an antiquated, paper-based world to a high-speed, technologically advanced one. Actually, I’ve been surprised at the extent to which the exchange of supply chain data in the logistics world remains old-school or simply manual.
Social media is here to stay…at least until the next big thing comes along.
Not too long ago, CPG companies struggled to prepare themselves for the electronic age. Now, companies do everything they can just to keep up. Smart companies continually experiment with how to best leverage the digital age.
CPG: Mobile Technology is Shaping the Future
Efficiency and accuracy are key in retail distribution of CPG products. Cellular technology is advancing at a pace that is creating a wild ride. People do not need to be tethered to a desk anymore.
Broadband capability is exceptional these days and without four walls to hold it back, it has taken a foot hold in the CPG world. Mobile applications, real-time alerts and notifications, text messaging, and GPS functionality are all part of the game.