Consumer Goods Logistics Blog

This week’s blog post was written by Jack Ampuja, president of Supply Chain Optimizers – a specialized consultancy that helps companies control supply chain costs through packaging optimization.

While dimensional weight pricing has been applied in domestic ground parcel since 2013, recently it has also migrated into the less than truckload sector; because dim weight pricing is based on shipment density, this makes efficient packaging more important than ever. In fact, effective packaging can actually drive freight costs down.

This blog post comes the president of Supply Chain Optimizers, Jack Ampuja, a KANE partner and a specialist in packaging optimization -- http://www.supplychainoptimizers.com

When it comes to designing or selecting shipping cases, the marketing, manufacturing, quality, advertising, engineering, packaging and logistics functions all want input, as do some suppliers and customers.  CPG manufacturers tend to view packaging as a marketing function.  Because of its multi-functional nature, shipping carton selection should always be a supply chain responsibility and must include input from logistics practitioners.